About Forefront Lawn & Landscape

How Forefront Lawn & Landscape Got Started

From One Man’s Vision to Southwest Wisconsin’s Full-Service Landscaping Team

Forefront Lawn & Landscape began with a simple goal: create a landscaping company that homeowners could rely on for everything, from weekly mowing to complete outdoor transformations. Founded by Ian Johnson in 2025, Forefront Lawn & Landscape was built on the belief that Southwest Wisconsin property owners deserve a team that can handle both the routine and the remarkable.

What started as a one-person operation has grown into a full-service company that tackles everything from spring cleanups to custom water features. We’re based in Platteville, and we’ve built our reputation by showing up on time, doing the work right, and treating every property like it’s our own.

Our Approach to Landscaping & Hardscaping

We don’t believe in cutting corners. Whether we’re installing a retaining wall or mulching your landscape beds, we approach every project with the same level of care and attention to detail. Our team understands Southwest Wisconsin’s climate, soil conditions, and growing seasons, and this knowledge shows up in the durability of our work and the health of the landscapes we maintain.

We also believe in clear communication. When you call, you’ll talk to someone who knows your property and your project. We return calls, show up when we say we will, and keep you informed from estimate to completion.

Why Southwest Wisconsin Homeowners Choose Forefront Lawn & Landscape

• True Full-Service Capabilities – We’re not just a mowing company or just a hardscape installer. We handle everything from weekly maintenance to major outdoor construction, which means you work with one team, one point of contact, and one company you can trust year-round.
• Versatility That Saves You Time – Need a French drain installed and your lawn mowed the same week? Done. Want landscape lighting added to your new patio? We’ve got it. Our range of services means fewer contractors to coordinate and faster project timelines.
• Local Knowledge, Local Commitment – We live and work in Southwest Wisconsin. We understand the clay soils, the freeze-thaw cycles, the unpredictable spring weather. That local expertise translates into smarter material choices, better drainage solutions, and landscapes that thrive in our region.
• Owner-Operated Accountability – When you hire Forefront Lawn & Landscape, you’re working directly with Ian Johnson and his team. We don’t subcontract out our work. We show up, we do the job, and we stand behind it.
• Equipment and Expertise for Complex Projects – From mulching heads for land clearing to precision grading equipment for drainage work, we have the tools and the skills to take on projects that other companies can’t or won’t handle.
• Responsive and Reliable – We return calls, answer questions, and follow through. If something needs adjusting, we make it right. We’re building a business on reputation, and every project matters.
• Year-Round Service – Landscaping doesn’t stop when the leaves fall. We’re here through every season, including spring cleanups, summer maintenance, fall leaf removal, and winter snow services. One team, all year long.

Comprehensive Landscaping & Hardscaping Services Across Southwest Wisconsin

We built Forefront Lawn & Landscape to be the company Southwest Wisconsin homeowners can call for any outdoor project, big or small. Our team handles everything from routine landscape maintenance to complex hardscape installations, and we bring the same level of craftsmanship to every job.

Our services include:

• Landscaping Installation – Plant installations, drainage and grading, French drains, water features, landscape lighting, and natural privacy fences
• Hardscaping – Patios and walkways, paver driveways, retaining walls, fire pits and fireplaces
• Landscape Maintenance – Lawn mowing, spring and fall cleanups, landscape bed weed control, mulch and rock installations, annual flowers, and pressure washing
• Snow Services – Snow plowing, snow removal, and deicing

Whether you’re starting from scratch or enhancing an existing landscape, we have the experience and the equipment to bring your vision to life. And because we offer both installation and ongoing maintenance, we can design with long-term care in mind, creating outdoor spaces that look great and stay manageable season after season.

Rooted in the Southwest Wisconsin Community

Forefront Lawn & Landscape is proud to serve the communities of Platteville, Cuba City, Lancaster, and the surrounding Southwest Wisconsin area. This is where we live, where we work, and where we’ve built relationships with homeowners who trust us with their properties. We know the neighborhoods, the growing conditions, and the unique challenges that come with maintaining outdoor spaces in this part of Wisconsin. From Grant County’s rolling terrain to the clay-heavy soils that require careful drainage planning, we’ve learned what works here and what doesn’t.

Our connection to Southwest Wisconsin runs deeper than just doing business here. We understand the seasonal rhythms, the microclimates, and the local preferences that make each property unique. Whether it’s choosing the right turf varieties for our region’s cool-season climate or designing hardscapes that can withstand harsh winters, our local expertise makes a difference in the quality and longevity of our work. As we grow, our commitment to this region stays the same. We’re here to help Southwest Wisconsin homeowners create outdoor spaces they’re proud of, spaces that work with the land, not against it. We’re building a company that our neighbors can count on, and we’re just getting started.